Behavior architect, neuroplasticity nerd, and host of the FuggaBRAT podcast. I help people un-learn the beliefs holding them back — and laugh a lot along the way.
Shelbi didn’t find this work in a textbook — she lived it first. After years of wrestling with her own limiting beliefs, she went looking for the why behind the patterns we all repeat, and found her answer in the science of how brains change.
The brain that got you here is not the brain that has to keep you here. You can rewire it — and I’m living proof.
That obsession became formal training: behavior architecture, neuroplasticity, NLP, and cognitive behavioral coaching. Now she turns the science into plain-spoken, occasionally hilarious tools that real people can actually use — on the podcast, in her writing, and everywhere in between.
Neuroplasticity in one click. Take the story you keep telling yourself — and watch what it sounds like after a little rewiring.
Type the story you keep telling yourself…
Putting it off isn’t a character flaw — it’s your brain protecting you from discomfort. The science of why we stall, and how to start anyway.
▶ Play on SpotifyYour immune system keeps a diary. What sudden adult allergies reveal about how your body learns — and mislearns.
▶ Play on SpotifyThe faceplant isn’t the failure — not stepping up is. Why the act of trying rewires more than succeeding does.
▶ Play on SpotifyEvery Wednesday episode becomes a Thursday read — the stories, the science, and the one thing worth trying this week.
You don’t put things off because you’re lazy — you put them off because your brain is dodging discomfort, and it’s very good at its job. From Wednesday’s episode: the psychology of why we stall, what the “just start” advice gets wrong, and the two-minute trick that gets the wiring on your side.
Your immune system keeps a diary — and sometimes it holds a grudge. The science behind adult-onset allergies.
The faceplant isn’t the failure — not stepping up is. Why trying rewires more than succeeding does.
Fresh from each Wednesday episode — new post every Thursday.
Shorts, posts, and audio fast thoughts — pulled automatically from Shelbi’s channels the moment she posts. No copy-pasting, ever.
Live from @shelbifox_official • @shelbi_fox • @fuggabrat • youtube.com/@shelbifox • soundcloud.com/fuggabrat
One email a week: the new episode, one brain fact worth knowing, and zero fluff. Or pitch a story for the podcast — Shelbi reads everything.
No spam, ever. Unsubscribe any time. • Podcast pitches: info@shelbifox.com